Universal KPI Coalition for Fitness + Wellness Businesses
An industry-first coalition defining a common language of success for studios, franchisors, and investors.
What are Universal KPIs for Fitness?
Universal KPIs give franchisors, operators, consultants, and investors a shared framework to measure growth, compare results, and align decisions across the fitness industry.
Why Universal KPIs matter
The fitness industry lacks unified KPIs, making it difficult to scale and benchmark performance. Franchisors, operators, consultants, and investors all need a shared language for success, and the coalition is working to create it — with results expected in December 2025.
What We’re Doing
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"Fitness… has long needed a unifying language… We applaud and support any effort to make that happen."
"Fitness… has long needed a unifying language… We applaud and support any effort to make that happen."
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“Every industry that has matured into an investable asset class has done so by adopting consistent benchmarks.
Fitness remains fragmented - its largest brands operate on different metrics, making comparability difficult. Until the sector rallies around shared standards, valuations will continue to lag behind its true potential.”
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Join the Movement
Universal KPIs is what the Fitness industry desperately needs
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